The Double-Cross (2)

Abstract impression is a very smart impression strategy. We have all seen movies and soaps where the lead characters use a specific brand of home appliances or beverages. This is very effective as the common people not only love to watch their favorite characters using things they use, but also try to mimic them. Now you remember? Before moving on to the next method, I'd like to tell you that these methods are so effective that by applying these strategies companies like Eureka Forbes and Godrej made huge success as in for a very long time in India, Aquaguard was synonymous with water purified and Godrej with wardrobes, so much that many people didn't even knew that there are actual words like water purifier and wardrobe.

Now as we have seen the above psyche strategies of marketing, it will now be the right time to introduce the next one, but before you proceed, you should be aware that as much it is affective and amazing, it is also very dangerous. So let's begin...

This techniques of manipulation was first observed by Sir P. T. Barnum. Hence it is also called the Barnum effect. The Barnum effect, also called the Forer effect, is a common psychological phenomenon whereby individuals will give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them but that are, in fact, vague and general enough to apply to a wide range of people.

Phineas Taylor Barnum (July 5, 1810 – April 7, 1891) was an American politician, showman, and businessman remembered for promoting celebrated hoaxes and for founding the Barnum & Bailey Circus. Although Barnum was also an author, publisher, philanthropist, and for some time a politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me", and his personal aim was "to put money in his own coffers". Barnum is widely, but erroneously, credited withbcoining the phrase "There's a sucker born every minute".

The Forer effect is manifested in response to statements that are called "Barnum statements", meaning characterizations made about an interlocutor that the interlocutor finds valid even though the statements are generalizations that could apply to almost anyone. Such statements are used by fortune tellers, astrologers, and other practitioners of chicanery to convince customers that they, the practitioners, are in fact endowed with a paranormal gift.

(To be continued...)

subconscious mind works, what things influence it and how one can control our subconscious thoughts.

All rights are reserved to their respective owners. For other warnings see:

http://eyesthatseeall.blogspot.com/2017/02/t-and-other-warnings.html

&

http://eyesthatseeall.blogspot.com/2018/02/for-next-5-posts.html

Give your precious comments, share if you feel its worth it. Stay tuned for my next post.

See Ya!

Comments

Popular Posts